
Main Street Vegan Academy – A Review
October 12, 2019

What do you get when you prepare the following recipe?
And here’s what you get: Magic. You get life-inspiring, world-changing, vegan magic. 28 Classes and 470 GraduatesThe recipe shown above was created by Victoria Moran, a vegan superstar, as the formula for Main Street Vegan Academy. It’s a program that offers a certificate in Vegan Lifestyle Coaching and Education, which can be a stepping stone to many different types of businesses or careers. Graduates are empowered to spread veganism by encouraging “the adoption and maintenance of a positive vegan lifestyle and health-promoting diet.” As of this writing, Victoria has delivered the Main Street Vegan Academy curriculum to 28 classes, totaling about 470 graduates. I took the course in the fall of 2019, and this article summarizes my observations. Preparation for the CourseObservation #1. The course prerequisites provide a firm foundation on a wide variety of topics related to veganism. Victoria requires her students to read seven well-known books and listen to 21 of the programs in the archives of Main Street Vegan Podcast on Unity Radio. I selected from a fully-laden smorgasbord of podcast topics, which fall into diverse topic areas: health and nutrition; fitness; cuisine; animal rights; environment; and spirituality. I especially enjoyed listening to the podcasts that featured interviews with people I already know — including Saurabh Dalal, who (like me) is a member of the Veg Society of DC board; Terry Cummings, who runs Poplar Spring Animal Sanctuary, where I have volunteered; and Russell Elleven, who was formerly a colleague of mine on the board of Unitarian Universalist Animal Ministry. The other 18 podcasts that I chose gave me a valuable introduction to exciting vegan trends and to many of the movers and shakers in the vegan movement. A Powerful Leader
Terrific TeachersObservation #3. The instructors are amazing, and they provide real-world information that will be extremely useful to me and other aspiring vegan lifestyle coaches. Want to know how to do a top-notch food demo (or make delicious Need to learn what’s involved with selling a vegan product? David Benzaquen will tell you how to identify a market opportunity, set the right price, and then scale up your production. Need to learn how to be an effective coach? Need to learn how animal products affect your health? Dr. Robert Ostfeld will show you how a plant-based diet compares favorably against other popular diets (such as ketogenic and Mediterranean). If you’d like to find out about helping families make the transition to a plant-based diet, Jennifer Gannett will show you how to help them discover new recipes, clean out their pantry, get some handy kitchen tools, and find vegan eats Perhaps you would like to find out how animal agriculture has harmed our environment. Martin Rowe will show you that using animals as food is a major contributor to climate change and other serious environmental problems — and that hope for the future can be found in wind power, solar power, Of course, all of these instructors will teach you way more than this brief summary indicates; still, I hope it provides a useful introduction to what you could learn as a student of the academy. Making New FriendsObservation #4. The other students provided half of the fun in the course. And we built up some great camaraderie in a relatively short period of time. Our class was amazingly diverse in many different ways: age (ranging from pre-teen to folks in their 60’s; gender; ethnicity; sexual orientation; Visiting Vegan Businesses
We’re Not Done YetObservation #6. We still have a lot of work to do. Even though I was essentially living in a vegan bubble during the academy, our excursions on the town reminded me that our way of life is not yet predominant. Our field trips showed me that the New York City streets are lined with many nonvegan establishments, including restaurants that offer all sorts of animal-based foods and boutiques that sell leather goods and down jackets. Also, during the time that we were sitting in Victoria’s living room — actively learning how to live a more compassionate lifestyle — members of the orthodox Jewish community in New York City were sacrificing 60,000 chickens in their annual Kapparot ritual. As I have written in a previous blog post, I find this practice to be very distressing, and it raises many questions for me, such as: Why is it right for the innocent chicken to be used to assume the penalty of a human’s sins? And why is it not enough for the human to ask God directly for forgiveness? Still, I am hopeful that we are close to a tipping point in the way that humans relate to animals. After all, people have enthusiastically embraced the plant-based Impossible Burger, elephants are no longer forced to parade in the Ringling Brothers & Barnum and Bailey Circus, and Sea World has stopped breeding orcas. It’s a start. The Bottom LineSo, in the end, what did I gain from this adventure? I gained: clarity about my next steps; inspiration for the road ahead; valuable knowledge and tools that will help me to launch a coaching practice; friends to help me along the way; and access to a robust network of academy graduates through a Facebook group and a regularly updated directory of graduates. And just like I said earlier: It was life-inspiring, world-changing, vegan magic. |



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